Client: ERGO

Delivery

  • Advertising Campaign
  • Digital Campaign
  • Social Media Campaign

Take advantage of ERGO’s sponsorship of the “Red Devils” to establish its position as an expert in pension plan products.

The solution

We had to create a solid base for the company’s position as an expert in pension plan by taking advantage of ERGO’s sponsorship of the “Red Devils”.

Using an online competition that enables the target public to win seats for matches in the qualifying round of the World Cup, we established a dialogue between the ERGO brand, its agents and football supporters.


The entire action is based on “expertise” in the world game and the combination of the Devils with ERGO’s expertise in pension plans.

The result

  • 10.000 competition entries.
  • Increase in the number of people linking the “Red Devils” with the ERGO brand.